Designer by trade. LEGO builder by choice. Coffee drinker by necessity.

Hi, I'm Will—a designer who loves creating work that solves problems, tells stories, and looks good doing it. I've spent more than two decades designing brands and packaging that connect with people, while collecting enough LEGO sets to qualify as a small construction company. I've been solving creative problems for 26 years and still get excited when a great idea clicks into place—kind of like finding that one missing LEGO piece.

I believe good design should be smart, memorable, and maybe even make you smile. Kind of like a great cup of coffee... except with fewer spills.

Take a look around. The portfolio is serious. I am not always.